Five Strategies to Include in Your Developer Go-to-Market Playbook

A talk by JD Prater
Head of Marketing, Osmos

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About this talk

Developers can be a tough crowd, have limited time, and they’re allergic to anything that even remotely feels, tastes, or smells like marketing. However, developers aren't mysterious, they're humans. They prefer a different buyer journey from traditional SaaS journeys. In this session, JD outlines 5 must-have strategies when developing your developer-focused go-to-market playbook.

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