Scale to Succeed: Running Platform Marketing Programs at Enterprise-Scale

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About this talk

As technology businesses grow, they often need to quickly yet effectively scale their developer outreach and engagement programs. In this session, the speakers will share their experiences and insights from running enterprise-scale platform programs at some of the largest technology brands in the world - including Microsoft, Google, Databricks, Facebook, and Palo Alto Networks.

  1. How does platform marketing differ from standard product marketing?

  2. Why platform marketing changes as your business scales, and how the largest technology products approach it?

  3. How can marketers earn the trust of their technical, non-marketing stakeholders?

  4. What are the unique strengths marketers bring to the table and where should they rely more on their technical peers?

  5. How can marketers establish the right businesses metrics for platform businesses to help drive clarity in execution?

  6. Who are your influencers and how do you continue to learn?

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